Expert Insights on Domain Names, Naming, and Branding - Atom
Atom This Week: 35 New Extensions, .CO as low as $3.09, Gname Auctions in Domain Hunter, and more.
4 updates from the Atom Registrar you don’t want to miss:
- 35 New Domain Extensions Are Live
We added 35 more extensions this week, covering professional services, city-based brands, lifestyle verticals, and creative industries. Every extension comes with free WHOIS privacy, Standard and AtomEdge pricing, and instant availability through your dashboard. Here are ten you don’t want to...
By Callie Lavit
August 7, 2026
What 1,000 Recent Funding Rounds Tell Us About Domain Demand
Understanding where demand is forming is one of the more actionable things a domain investor can do, and funding events are among the better forward signals available. They are public, they are timestamped, and each one tells you two things: which industries are gaining momentum, and which naming constructions companies in those industries are actually using. Funding rarely coincides with naming...
By Darpan Munjal
August 7, 2026
Case Study: How Taste Corner Built a Premium Catering Brand from the Domain Up
"Securing the right domain early was a strategic decision that shaped the entire brand launch." — Sébastien Paquet, Taste Corner founder
By Grant Polachek
August 5, 2026
Atom’s MCP Server Is Now in the GitHub MCP Registry
Atom’s MCP server has been approved for the GitHub MCP Registry, one of roughly 177 servers to make the cut. This means the naming step that website builders, coding assistants, no-code platforms, and startup tools all send their users away for can now happen inside the app. No second tab, no separate search, no registration on somebody else’s site.
By Atom
July 30, 2026
Case Study: How TechVora Built a Brand for the Future of Enterprise AI
"We searched using keywords related to cloud, data, and AI, and filtered by business and technology-focused domain extensions." — Joshua Lefebvre, TechVora CEO
By Grant Polachek
July 29, 2026
Atom Registrar Update: Lower Pricing Across the Board and 334 New Extensions
It’s a big month for Atom Registrar: lower prices on .com and hundreds of other extensions, a limited-time .CO sale, support for 334 additional TLDs, and a smarter way to transfer large portfolios. Here are five updates worth knowing:
- .com is now as low as $8.95
Our lowest .com pricing yet, live now with AtomEdge.
Registration Transfer & Renewal- AtomEdge: $8.95
- Standard: $9.95
By Atom
July 23, 2026
Case Study: How PetAve Found a Domain That Turned a Mission Into a Movement
"Buying a premium domain from Atom wasn't a vanity play; it was a necessary foundational investment." — Nick Lepa, PetAve CEO & Founder
By Grant Polachek
July 22, 2026
Introducing Smart Transfer Scheduler: Portfolio Transfers That Follow Your Renewal Calendar
Moving a large domain portfolio is surprisingly expensive. Not because transfers cost more, but because every transfer adds a year of registration. Transfer 500 domains today, and you’re effectively paying next year’s renewals today, including domains you may have decided to let expire months from now. For experienced investors, that creates an unnecessary cash flow hit.
By Atom
July 20, 2026
Introducing DomainAttest: an open protocol for instant domain ownership verification
Every marketplace has the same fundamental question: does this person actually control the asset they are trying to sell? In the domain industry, that question is strangely hard to answer, even though one party has always known the answer with certainty. The registrar already knows who owns the domain. There has just never been a standard way for them to say so.
By Darpan Munjal
July 20, 2026
Introducing Funding Alerts: Know When Demand Arrives
A startup raises a $2M seed round. They’re building on Acme.ai. You own Acme.com. Most domain owners never know this happened. The funding announcement runs in a newsletter they don’t read, and if interest in the domain surfaces later, the seller is reacting to it cold, with no idea who the buyer is or why they showed up. We built Funding Alerts to fix that.
By Atom
July 18, 2026